Using Online Marketing to Drive Traffic to Your Website 

There’s more to online marketing than social media. In this workshop, we’ll introduceyou to all the tools at your disposal. It starts with creating a site that’s highly visible tosearch engines, then on to Search Engine Marketing (SEM), and ends with creating anddistributing content to acquire inbound links from high authority websites.

You’ll learn about:

• Search Engine Optimization (SEO) to increase your website’s visibility
• Organic search vs. pay per click advertising
• The relationship between search engines and social media
• How to get links and backlinks from directories and social media
• How to distribute online content, like blogs and multimedia

Instructor: Robbin BlockRobbin Block of Blockbeta Marketing

With more than 25 years of experience, Robbin specializes in marketing strategy,combining the best of traditional and new media like nobody's business. Her engagingand often humorous presentations deliver a dash of economic theory with a healthy doseof New York skepticism. You'll leave motivated, inspired and with real tools you can useto take your business to the next level.

Robbin is also the host of Minding Your Business -- reality radio for entrepreneurs -- andthe author of Social Persuasion: Making Sense of Social Media for Small Business.

SCORE is now offering a 20% discount when you register for a total of three workshops at one time, or a 20% discount off of ONE class for clients who have met with or are scheduled to meet with a SCORE mentor.  To take advantage of this special offer, call us at 206.553.7320.