Thursday, May 30, 2019 from 1:00 PM to 4:30 PM PDT
Add to Calendar 


Greater Seattle SCORE 
2401 4th Ave Suite #450
Seattle, WA 98121

Driving Directions 


Karen Ginther 
Greater Seattle SCORE 

Successfully Marketing Your Business 

You’ve developed a wonderful new product or service. Great! But you have nagging doubts. Have you priced it right? Is the packaging appealing? Are the distribution strategies going to provide sufficient sales? How will you find customers, or they find your product or service? If you have any of these questions, you need to take this workshop!


 This half-day workshop will give you the skills you need to successfully marketing your product or service and accomplish the following objectives:

  • Be able to identify customers and their needs
  • Determine the correct pricing, packaging, and distribution of your product
  • Create a promotional plan for your business
  • Be able to sell your product
  • Be able to get your business online

 Marketing is about making people aware of your business and getting them to buy your product or service.  In this workshop, we will help you make the right choices when pricing your product or service and making sure the product offerings and packaging are attractive to your customers.  Then we will help you choose the distribution method that gets your product or service in front of your customers.

We will then walk you through the different choices you have to promote and advertise your product or service and show you how to make a marketing promotional plan.  Because many businesses personally sell their products, we also cover how to do face-to-face selling of your product or service.  Finally, we’ll show you how get your business online with a website with ways that your customers can find it!  

Chuck Botsford

This workshop is presented by SCORE Business Mentor, Chuck Botsford.  Chuck has worked with both small and large businesses in marketing, finance and operations. He spent the first 15 years of his career managing restaurants and, during that time, was a financial controller in a regional restaurant chain. He then became an author and educator as he transitioned to the technology industry. For the past 17 years he was at Microsoft in areas of marketing planning and strategy with both retail customers and enterprise businesses.  He has an MBA from the University of Wisconsin-Eau Claire.  You can learn more about Chuck at his LinkedIn profile here:  Chuck Botsford