Wednesday, January 15, 2020 from 1:00 PM to 4:00 PM PST
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SCORE Greater Seattle 
2401 4th Ave. Suite 450
Seattle, WA 98121

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Karen Ginther 
SCORE Greater Seattle 

Ecommerce Marketing — Get Ready to Sell More Products Online -C0055 

If you’ve been thinking about getting into ecommerce, today’s platforms have made it so much easier. The real challenge is setting it up right to successfully compete. Learn what it takes to create a store, from choosing builder tools to getting the word out, and then converting visitors into customers.

Join Robbin Block of Blockbeta Marketing to discover:

  • Recommended ecommerce platforms for building your store
  • Keywords and Search Engine Optimization (SEO) tips to make your site more visible to Google
  • The Google Stack, including Google Merchant
  • Why and how to set up the critical promotional calendar
  • Top 3 conversion essentials, and other creative merchandising tips
  • How to leverage channels like Amazon, Facebook’s Shop and Buyable Pins on Pinterest
  • Critical data points that will make or break your business 

You’ll get plenty of ideas for generating store traffic, plus tips, tools and techniques you can put into practice immediately. 


Robbin Block

Robbin Block is a creative marketing strategist at Blockbeta Marketing [http://www.blockbeta.com], a consulting firm providing marketing management, not just tactics. She has worked with emerging, small and corporate clients for 30+ years to connect business intentions, marketing actions, and results. 

Robbin is the author of the Homepage Homeruns Workbook and Social Persuasion: Making Sense of Social Media for Small Business. She’s also been a SCORE instructor and mentor since 2003 and was the producer and host of the Minding Your Business radio show in Seattle.