Where
This is an online event.Webinar Information
This is an online meeting via ZOOM online conferencing software. There will be no classroom presentation. ZOOM requires an internet connection and can run on PCs, Macs and on both Apple and Android tablets and cellphones. ZOOM will display the presentation and also broadcast the audio though your computer or device. If your computer does not have sound, an optional telephone number will be provided to call in when you log into ZOOM.Registration Fee $30
Digital Marketing Demystified: How to Select the Right Marketing/Advertising Partner (Online) -C0055
Registration Fee $30
Are you developing a nationwide or international marketing campaign? Are you overwhelmed by the number of potential vendors out there and don’t know how to choose one? Are you considering sophisticated marketing assistance like customer segmentation, determination of customer lifetime value and marketing return-on-investment?
This course will teach you how to:
- Carve out work for a marketing/ads vendor (e.g. third-party media buying, blog monetization, privacy management)
- Find a pool of vendor candidates
- Choose a suitable vendor based on value and cost
- Hold them accountable for delivering value
Presenter
Vivian Lim
This workshop is presented by SCORE guest speaker, Vivian Lim, former enterprise product manager of Google (brand advertising), Amazon Web Services (cloud infrastructure), and Microsoft (communications). Her customers have been in the fabled Fortune 100 Global List. In that time, she’s launched and re-launched billion-dollar products and has consulted multiple federal, state, and private sector agencies on advertising, technology, and accessibility on four continents. She is also an avid B2B angel investor in tech startups and answers questions on Quora. She graduated from McGill University and speaks French, Mandarin, and Spanish. You can learn more about her at LinkedIn Vivian Lim