Join us at the chamber for this very enlightening Workshop. Think about your advertising as a total strategy, not just an isolated ad.
Sometimes when asked what is Marketing, the answer is Advertising. Marketing is so much more.This slide shows the two views concerning the appropriateness and value of advertising.
Proponents argue that advertising and promotion:
o Provide information
o Encourages a higher standard of living
o Creates jobs and helps new firms enter a market
o Promotes competition in the marketplace
Critics argue that advertising and promotion:
o Creates needs and wants among consumers
o Is more propaganda than information
o Promotes materialism, insecurity, and greed