Building Your Business Brand Through Connected Marketing - Palmer 

Join us at Quaboag Hills Chamber of Commerce
for this very enlightening workshop.   

Sometimes when asked what is Marketing, the answer is Advertising.  Marketing is so much more. Think about your advertising as a total strategy, not just an isolated ad.

Proponents argue that advertising and promotion:
o Provide information
o Encourages a higher standard of living
o Creates jobs and helps new firms enter a market
o Promotes competition in the marketplace

Critics argue that advertising and promotion:
o Creates needs and wants among consumers
o Is more propaganda than information
o Promotes materialism, insecurity, and greed