Where
Science, Industry and Business Library (SIBL)188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016
Driving Directions
Digital Media Marketing Workshop 1: ENGAGE YOUR CUSTOMERS WITH EFFECTIVE DIGITAL STRATEGIES
Each social network caters to a specific audience, for a purpose. Learn the benefits and drawbacks of each social network and how to choose the best web and social media strategy for your business.
In this information-rich workshop you will learn:
- How to focus on your target customers
- How to choose the mix of marketing tools for your business
- How to avoid pitfalls of social media marketing
- How to get the most out of your marketing budget
- How to determine the best social marketing platform for your business and customers
Topics to be discussed include:
- Overall Marketing Strategy
- Social Media Marketing 101
- The Right Social Media Platform for You and Your Business
Instructors:
Jim Alles
Chief executive with e-commerce background and experience; expertise in computer systems and software programs, and web design specifically targeted to increase revenue. Jim is a SCORE NYC Mentor.
Ramon Ray
Ramon is a marketing and technology evangelist who is passionate about helping small companies grow their businesses using technology as a strategic asset. He's the author of "Facebook Guide to Small Business Marketing" and a sought after technology consultant.
Vikram Rajan
Vikram Rajan is the Author of 365 Marketing Thumb-rules, been awarded as "Top 40 under 40 Rising Star" by Long Island Business News; is a frequent presenter at lawyers' Bar Associations & AICPA accountants' society; and is a co-founder of phoneBlogger.net.
Workshop Fees: Online registration $59, walk-ins $69
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door).