Grow Your Business on Digital Platforms 

Who should attend?
Business owners and entrepreneurs looking to make their sales soar.

Overview

Small business owners often may not know all the digital media that can help their businesses flourish. Google, social media and email campaigns are key tools to making that happen. Workshop is divided into two parts: one focusing on using email as a marketing platform and the second dedicated to Google Search/SEO and its interface with digital media.

Email: Launching for Success

Email is an underestimated way to promote your brand. It is alive and thriving as a marketing medium, if launch secrets, timing and your targeted mailing list are deployed effectively. It helps you Identify and maintain your niche.

At the end of this portion, you will have the knowledge to:

• Identify your niche audience and where to find market research sources
• Describe how to grow your email list quickly and effectively
• Pinpoint the timing for your product or service launch 

SEO and Social Media: Growing your Business

During the portion of this workshop, you will be exploring the interwoven worlds of social media and SEO (Search Engine Optimization). The workshop will delve into ways in which high quality content and building a strong brand can jump start your business. You are then able to connect and engage with your target audience, resulting in natural leads.

At the end of this portion, you will have the knowledge to:

• Describe the importance of knowing your audience, the value of SEO and its relation to social media, and how social media presence boosts SEO
• List the top three ranking factors on Google
• Define RankBrain 
• Distinguish between quality and quantity of links and content
• Outline how to create quality content and the steps to build your brand online through links and content

Facilitator:  Jim Alles

 Chief executive with e-commerce background and experience;
 expertise in computer systems and software programs, and
 web design, specifically for increasing revenues.
 A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.

Instructor:  Sherry Greenberg

Sherry is an industry-leading digital marketing and brand expert who specializes in working with small business and creative freelancers. She assists them in launching and establishing their businesses online through strategic market research, planning and execution. She has extensive experience in the digital marketing and branding fields. She received her BS in Communications from Towson University.

Workshop Fees:

Online registration $49, walk-ins $59

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door; bring SEAP form to workshop).

Register Now!