Writing website copy: Tell your clients what they want to know 

Part of Storytelling for Business: The Boot Camp Series

PLEASE NOTE: This is a creative, full-participation boot camp, similar to writing or acting boot camps. You must be an active-business owner ready to share your experience and receptive to the experiences of other participants. Here, “active business” means (1) you’ve worked with at least 1-2 paying clients; (2) you have a live website that can be accessed online during the session. 

Participation is limited to 15 attendees. No walk-ins allowed.

Learn to define your target market and master the basics of crafting website copy that will help you create a bond with your customer.

In a brainstorming session with your peers, analyze other participants’ website copy and share your immediate reactions from the standpoint of a prospective client to determine how well the website succeeds in connecting the product or service with its market and what, if anything, can be done more effectively.

A professional narrative development consultant will the group discussion and help you integrate the spontaneous feedback into a well-written narrative that highlights the uniqueness of your product or service.

At the end of this workshop, you will learn how to:

• determine the main purpose of your website
• define your target customer
• differentiate your product/service from those of your competition
• develop a narrative that connects your product/service to your market

Testimonials from former participants:

“Just wanted to say thank you for leading the wonderful and informative class in NYC. I had such a great time with you and the other students. I will definitely be using insight from the class for my website.”
— Rachel Kalina

“I’ve never attended a workshop where I could have so much interaction with the participants and hear so much useful input. I will look forward to attending your other workshops.”
— Sepideh Moussavi

“I very much appreciated the workshop and will look forward to the others you are planning. I enjoyed getting feedback from the group as well as brainstorming on other people's projects!”
— Britta B. Wheeler, PhD

“The course was not what I was expecting but better than I’d hoped. I liked the interactive format and the networking environment.”
— Bill Hufstader

Facilitator:

Olga Gardner Galvin
Olga Gardner Galvin is a book editor with over 30 years of experience in all aspects of publishing, and a narrative development consultant. She specializes in structural and developmental editing of fiction and narrative nonfiction, as well as works with small businesses to structure and develop narratives to guide their marketing and branding efforts. 

Workshop Fee: Online registration only $59. 

PLEASE NOTE: No walk-ins. Participation is limited to 15 attendees.

Register Now!