Who should attend?
Those who have an online presence, a small business, or are solopreneurs and want to utilize video to attract, engage and convert new customers
Overview
Sometimes we aren’t aware that we already possess the very tools we need to market a small business. Home-grown video is such a resource. This workshop teaches you how to successfully integrate video into your overall marketing strategy. It shows you how to attract, engage convert and monetize customers using professional video content, based on tools you already have, in the most cost and time-effective way possible.
The workshop covers the 5 steps in the video marketing process: (1) strategy; (2) storytelling; (3) shooting; (4) editing; and (5) distribution. Checklists and handouts will help you remember and use what you learned in class.
At the end of the workshop, you will be able to:
Facilitator: Jim Alles
Chief executive with e-commerce background and experience;
expertise in computer systems and software programs, and
web design, specifically for increasing revenues.
A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.
Instructor: Nina Froriep
For 20 years, Nina Froriep has been in the business of helping small businesses and solopreneurs produce their marketing videos and training them to make their own videos. Her background as a video marketer helps her clients combine standing out from the crowd and market on a budget.
Workshop Fees:
Online registration $49, walk-ins $59
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door; bring SEAP form to workshop).