Listen to what participants have been saying about this workshop series:
“Packed with relevant Information!”
“Total Pro, excellent!”
“Full of information and so inspiring.”
“More information than I could hope for”
“Clear and directly usable insights”
“Super knowledgeable instructors with high level of engagement”
“Included extra material clearly and frequently”
That says it all.
Science, Industry and Business Library (SIBL)
188 Madison Avenue, Room 018
Between East 34th and East 35th Streets
New York, NY 10016
SCORE NYC Workshop Committee
SCORE NYC
212-264-4507
workshops@scorenyc.org
Maisha Walker
The Internet Strategist, Inc. Magazine
President, message medium
Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 19 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.
With Special Guest Speakers
Who should attend?
Entrepreneurs and marketing professionals who are looking to leverage digital channels and platforms to grow their business.
Overview
Digital Marketing Master Class Series
This is session two of a six-session Digital Marketing Master Class.
6 sessions, 4.5 hours each
11am to 4pm, with a 30-minute lunch break
Lunch is provided
Dates are Saturdays:
May 12, May 19, June 2, June 9, June 16, July 14
Classes may be taken singly or as a sequence of six classes.
Completion of all six sessions sequentially, starting will Session 1,
will be needed to obtain a certificate.
Topics covered in the six-session series are:
Session 1, May 12: Understanding Your Brand and the Digital Landscape
Session 2, May 19: Social Media Marketing and Social Advertising
Session 3, June 2: Search Engine Advertising
Session 4, June 9: Search Engine Optimization
Session 5, June 16: Email Marketing and Marketing Automation
Session 6, July 14: Google and Other Analytics
Session 2 Overview:
Social Media Marketing & Social Advertising Overview
It is 2018 and social media is growing at warp speed. With over 2 billion users having active social media accounts, social media for businesses is no longer optional. Business owners are now leveraging the popularity of social media as a premier branding and marketing tool. In other words, social media are a powerful and cost- effective way to target customers.
Social media are also quite challenging to master because of the frequent changes in existing platforms, not to speak of new ones that seem to keep popping up every other day and demanding our attention.
In Session 2 we will tackle the ever-changing world of social media marketing and advertising. What platforms to use? What are the 2018 media trends you can’t miss? How do you build your campaigns and what are some smart strategies to increase your ROI and conversion rates?
At the end of this workshop, you will have the knowledge and resources to:
The digital revolution has resulted in a massive shift in the marketing communication landscape. This surge in digital marketing has created more opportunities than ever before for brands to communicate with their audience and engage consumers through smart, social and mobile media strategies.
This series includes a wealth of education, information, and resources about how to use marketing technology tools that are often free or low-cost.
If you are ready to use digital marketing to establish and grow
your business by reaching your target customers consistently,
this is the workshop series for you.
Workshop fees: Five remaining sessions $495, single session $125.
You must pre-register. No walk-ins will be allowed.
Lunch is included. Register early because space is limited.