Monday, July 9, 2018 from 10:00 AM to 2:00 PM EDT
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ReadySet! Offices 
1120 Avenue of the Americas, 4th Floor
Classroom B
Between 43rd and 44th Streets
New York, NY 10036

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SCORE NYC Workshop Committee 

Blogging & Email Marketing for Your Small Business  

Explore blogging and email techniques to enhance your web presence.

Who should attend?
Small business owners, practicing professionals, and start ups who want to learn how e-mail and blogging can be a tool for getting to the target audience.


Becoming more visible online is vital to your business success. One way this can happen is that when people search for a business on Google, you are at the top of the page. Blogging boosts your internet profile because Search Engine Optimization (SEO) on Google goes up due to your blog posts. That increases word of mouth about your business. In other words, more quality blog posts mean more effective social media posts and a higher chance you will be more visible online. This workshop can guide you in planning your Content Calendar with themes and titles that will help amplify your presence.

Another way to increase your presence is email marketing. More people check more email more frequently than any other social platform. In this interactive session, you will discover ways to make your email marketing more effective. These include the Blog Brainstormer, the Content Calendar and email newsletters do’s and don’ts. Throughout, you’ll get answers to your questions so you can enhance your marketing results.

At the end of this workshop, you will have the knowledge to:

  • Discuss how to start or improve  your Content Calendar
  • Describe how to use the Blog Brainstormner
  • Summarize the latest SEO updates announced by Google
  • List newsletter best practices, “ Dos and Don’ts”

Attendees qualify for a free trial of Constant Contact, Inner Circles, and/or a
30-minute 1-on-1 phone consultation on either software.

Facilitator:  Jim Alles

 Chief executive with e-commerce background and experience;
 expertise in computer systems and software programs, and
 web design, specifically for increasing revenues.
 A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.

Instructor:  Vikram Rajan

Vikram Rajan is one of Forbes latest contributors. He has been named "Top 40 under 40 Rising Star" by Long Island Business News.  Vik is a frequent presenter. He is the co-founder of phoneBlogger.net and of Raviate, the word-of-mouth marketing automation app.

Workshop Fees:

Online registration $59, walk-ins $69

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door; bring SEAP form to workshop).

Please remember to bring your cell phone as you will receive an email with a link to your workshop evaluation form from the SCORE NYC Workshop Committee. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.