Thursday, December 13, 2018 from 10:00 AM to 2:00 PM EST
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SCORE NYC Headquarters 
26 Federal Plaza, 6th Floor Conference Center
Worth Street between Lafayette and Broadway
Bring photo ID. Allow time to pass thru security.
New York, NY 10278

Driving Directions 


SCORE NYC Workshop Committee 

Selling 101: Sales Process Essentials 

Everyone Can Sell:  Learn How!

Who Should Attend?
Small business owners and start ups who want to learn tried and true selling techniques that work.


Effective selling is essential to every business or institution, large or small. Selling is really persuading, which means motivating others to do things with/or for us. It is the motor that makes every business function effectively.

Sales is everyone’s responsibility, and everyone is a “seller”. It includes everyone and all departments in the organization.That includes employees who “sell” themselves to their bosses and peers to gain promotions, respect and cooperation. It encompasses the CEO who sells investors, members of the board and employees on a corporate vision

Most people, however, don’t know how to sell. They’re afraid of selling because they fear rejection. Most people fear sales presentations for that reason. That’s the bad news.

The good news is that selling is a skill like any other. It can be learned and perfected through training and practice. This workshop will provide the tools to make you an effective persuader, or salesperson.

At the end of this workshop, you will be able to: 

  • Define techniques to lessen anxiety of sales presentations and  discussions
  • Manage the sales discussion, using specific methods
  • Show your customers what your products can do for them(benefits) based on product features
  • Close the sale effectively


Robert Serabin

Robert Serabin is a Sales and Marketing professional having  more than 30 years’ experience in Aerospace, Industrial and Commercial markets.  He graduated from Carnegie Mellon University with a BS in Mechanical Engineering. He also holds a MBA from Baldwin Wallace College. He has worked at both large and small companies, including his own consulting company. He has been a Score mentor since June 2014.

Workshop fee: $59 with online registration; $69 walk-ins

There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door; bring SEAP form to workshop).

Please remember to bring your cell phone as you will receive an email with a link to your workshop evaluation form from the SCORE NYC Workshop Committee. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.