Tuesday, March 5, 2019 from 10:15 AM to 2:00 PM EST
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Science, Industry and Business Library (SIBL) 
188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016

Driving Directions 


SCORE NYC Workshop Committee 

Google AdWords Quick Start Guide 

Use 3.5 Billion Annual Google Searches to Grow Your Business

Who should attend?

Small business/organization owners or executives who have a website and marketing budget and want to leverage Google AdWords to attract more leads, customers or donors.


Many small businesses or organizations already have a web site and marketing budget, but want to take their marketing to the next level. This workshop will guide you on how to use Google AdWords to grow your business.

The workshop will give you a fundamental understanding of AdWords by simplifying the jargon and walking you through the process of creating and running an AdWords-driven marketing campaign. It will help you sort through the alternatives to determine when and if AdWords is the best advertising channel for your individual objectives.

At the end of this workshop, you will have the knowledge to:

  • Outline the process for planning a Google AdWords campaign
  • Describe how to start a Google AdWords campaign
  • List the 5 best practices for Google AdWords management
  • Discuss how to access additional tools and resources for AdWords management

Facilitator:  Jim Alles

 Chief executive with e-commerce background and experience;
 expertise in computer systems and software programs, and
 web design, specifically for increasing revenues.
 A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.

Instructor:  Shayne J. Spencer

Shayne J. Spencer is the Founder and President of Think Work Media (www.thinkworkmedia.com), a New York City-based digital agency dedicated to helping small businesses enhance their digital presence. For over 7 years, Think Well Media has assisted small businesses though online marketing consulting, web coaching and web development.

Workshop Fees:
Online registration $59. Walk-ins $69.

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door; bring SEAP form to workshop).

Please remember to bring your cell phone as you will receive an email with a link to your workshop evaluation form from the SCORE NYC Workshop Committee. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.