Tuesday, January 7, 2020 from 10:00 AM to 2:00 PM EST
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SCORE NYC Headquarters 
26 Federal Plaza, 6th Fl. Conference Center
Enter Worth St. between Broadway and Lafayette
Bring photo ID. Allow time to pass thru security.
New York, NY 10278

You may bring water.
Other beverages and food are not allowed.

Driving Directions


SCORE NYC Workshop Committee 

Questions You Need to Answer Before Starting a Business - 01/07/2020 - C1000 

The answers will help you launch your business.

Who should attend?

Those interested in what it takes to start up their own small business.


This workshop will focus on those questions you must answer before investing $1 in a new business. To do otherwise could put you in harm's way.  It will also give you a roadmap from business concept or idea to writing a business plan. 

At the end of this workshop, you will be able to:

  •  Identify your target customer 
  • Articulate the customer problem or challenge you solve 
  • Discuss the value you deliver 
  • List strategies to reach, acquire and keep customers 
  • Define and differentiate your offering 
  • Spell out how you will generate revenue 
  • Explain your cost structure 
  • Pinpoint your profit margin 

Burt Wallerstein
Burt Wallerstein is the founder and principal of a global, burt wallerstein marketing and consulting agency, He is also an advisory board member of Virtual Enterprise International. He has written commentaries on improving higher education for Washington Examiner and John William Pope Center. His unique combination of skill sets include new business development, retailing, wholesaling, merchandising, branding, marketing, sales, global licensing, global sourcing, importing and consulting to small businesses.  

Mr. Wallerstein is a SCORE mentor.

Workshop Fees:
Online registration $29, walk-ins $39
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door; bring SEAP form to the workshop).

There will be no refunds for this workshop
unless SCORE NYC cancels it.

Please remember:

(1) Monitor your emails for any updates to the date/location/time.

(2) Our workshops are PAPERLESS, so you’ll receive an email the day before the workshop linking you to our handout. You should print it out or load it onto a laptop or tablet for viewing.

(3) Bring your cell phone as you will receive an email with a link to your workshop evaluation form. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.