Friday, January 24, 2020 from 10:00 AM to 2:00 PM EST
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1120 Avenue of the Americas, 4th Floor
Sixth Avenue between 43rd & 44th Streets
New York, NY 10036

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SCORE NYC Workshop Committee 

Google AdWords Quick Start Guide - 01/24/2020 - C1000 

Who should attend?
Small business/organization owners or executives who have a website and marketing budget and want to leverage Google AdWords to attract more leads, customers or donors.


Many small businesses or organizations already have a web site and marketing budget, but want to take their marketing to the next level. This workshop will guide you on how to use Google AdWords to grow your business.

The workshop will give you a fundamental understanding of AdWords by simplifying the jargon and walking you through the process of creating and running an AdWords-driven marketing campaign. It will help you sort through the alternatives to determine when and if AdWords is the best advertising channel for your individual objectives.

At the end of this workshop, you will be able to:

  • Outline the process for planning a Google AdWords campaign
  • Describe how to start a Google AdWords campaign
  • List the 5 best practices for Google AdWords management
  • Discuss how to access additional tools and resources for AdWords management

Facilitator:  Jim Alles

 Chief executive with e-commerce background and experience;
 expertise in computer systems and software programs, and
 web design, specifically for increasing revenues.
 A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.

Instructor:  Shayne J. Spencer

Shayne J. Spencer is the Founder and President of Think Work Media (www.thinkworkmedia.com), a New York City-based digital agency dedicated to helping small businesses enhance their digital presence. For over 7 years, Think Work Media has assisted small businesses though online marketing consulting, web coaching and web development.

Workshop Fees:  Online registration $59. Walk-ins $69.

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door; bring SEAP form to workshop).

There will be no refunds for this workshop unless SCORE NYC cancels it.

Please remember:

(1) Monitor your emails for any updates to the date/location/time.

(2) Bring your cell phone, tablet or laptop to the workshop; you’ll receive an email during the workshop linking you to our handout. 

(3) You will also receive an email with a link to your workshop evaluation survey toward the end of the workshop so you can complete it effortlessly online before you leave.