Free Event: Your Digital Media Strategy: Tools and Tips 

DURATION:  3 hours

EVENT OVERVIEW

Do you want to know more about creating your own digital marketing strategy? What are the first steps you need to do to make your digital campaigns work and be successful? Do you need the right online tools to execute that strategy online? There 3 major stages in Digital Marketing: Planning, Execution and Analytics. We’ll talk about each of these steps to help you develop your own Online Strategy.

Just researching what is out there on your own may not be enough. Rather than exploring cookie cutter solutions, you may need to have an expert to guide you about marketing your own brand successfully online.  

Led by a digital marketing professional, this workshop will help you to determine your ideal digital marketing mix. It will expose you to the online tools to use for Market Analysis, Planning, Executing and Improving your online performance.

WHAT YOU WILL LEARN

By the end of this workshop, you will have the knowledge and resources to: 

• Analyze the competitors using online tools to build your own Digital Marketing Strategy
• Analyze the market capacity using Google tools to develop first steps for your online presence
• Identify the targeted audience for your products & services using Social Media Analytics
• Create a mix of Digital Marketing channels and tools for your Business including Search, Social, Display and E-mail Marketing
• Define which Social Media platforms are best for your business and why
• Obtain the Analytics tools for improving your online performance

WHO SHOULD ATTEND?

Small business owners and start-ups who want to develop or implement a digital marketing strategy.

AGENDA

10:00-10:15:
Introduction

10:15-12:00:
Digital Marketing Channels and Mix. Search, Display, Social and Mobile Advertising 

12:00-12:30:
Online Tools for Your Strategy

12:30-1:00:
Digital Marketing Analytics

Instructor:  

Ethan Tishchenko

Ethan has 18 years of Sales & Business Development experience within multiple industries and countries. Has a proven history of leveraging effective interpersonal skills to secure profitable contracts and managing teams of more than 500 professionals. Being Certified ScrumMaster® implemented sales change management across multinational companies using Agile principles.

Mr. Tishchenko is a former Executive of the largest worldwide companies. Expert in Enterprise Sales, Business development and Digital Marketing. Experience in Telecommunications, Logistics and E-commerce.

As a business consultant Ethan has helped numerous start-ups, entrepreneurs and small businesses grow and become more profitable by developing Digital marketing and Sales strategies.

Mr. Tishchenko is a graduate of Antwerp Management School in Belgium with the Executive MBA degree. As well graduated several Digital Marketing programs in MIT in Boston. Ethan enjoys triathlon, wake-boarding, cross-country ski and sailing. 

Workshop is free, underwritten by SCORE in partnership with the Small Business Development Center and Lehman College.

Registration is limited to the room capacity, so register early.

Please Remember:

(1) Monitor your emails for any updates to the date/location/time.

(2) Our workshops are PAPERLESS, so you’ll receive an email the day before the workshop linking you to our handout. You should print it out or load it onto a laptop or tablet for viewing.

(3) Bring your cell phone as you will receive an email with a link to your workshop evaluation form. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.

Register Now!