When

Tuesday, March 30, 2021 from 12:00 PM to 3:00 PM EDT
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Where

This is an online event. 
 

 
 

Contact

New York Women in Business 
New York Women in Business 
212-264-4507 
mary.tan@scorevolunteer.org 

Become wildly successful in ecommerce


Okay, nobody can promise to make you wildly successful in ecommerce.

We can help you sharpen the way you target, engage, and get people to buy your product or hire your services. We can also show you ways to supercharge your e-commerce process to experience greater success.

The conference for anyone selling products or services online.

Whether you sell direct to consumers or to other businesses, this conference is about increasing sales through your website and other platforms.

Register for this conference

Keynote, panel discussions and the post-conference networking session are free but you must register to attend

$10 donations are welcome but not required

Workshops are $20 each.

Register Me Now

Look for links to the webinar in the confirmation email after you register. Links to everything else will be emailed to you separately

The agenda includes:

Pre- Conference Mentoring Sessions (10:30-12pm) 

Register for free mentoring by expert SCORE mentors with digital marketing and ecommerce expertise before the start of the conference.  Click this LINK to sign up with one our the mentors. Don't wait, sessions are very limited.

Conference Part One @12-2pm

Keynote 

"Succeeding in Ecommerce in the Age of Amazon" with Jennifer Shaheen, President of The Technology Therapy Group, a rock star speaker and expert on the intersection of marketing and technology.

 

Panel Discussion

Be inspired by female founders of Pretty Pink Rooster Boutique, Beeline Legal, Airlink Marketing and Mater Mea  talk about how ecommerce is their engine for growth. The panel will be moderated by Petia Bradshaw, founder/CEO of The Stylista Group.

Conference Part Two: Workshops (2:15-3:15pm)

A choice of intensive workshops led by industry experts and SCORE mentors.  Topics include:

• “Zero In On Your Best Customer” with Lynsie Slachatka, CEO/Founder Ajuxt Media Group

Do you really know who your ideal customer is? Find out how to identify them, use digital tools and SEO to target and engage so you maximize the ROI of your marketing efforts.

•  “Develop Your Digital Marketing Framework“ with Tim Contado, SCORE marketing mentor

Learn about the six-point checklist that underlies digital marketing plans for turning strangers to loyal customers

• “Creating Sticky Websites” with Liz Kressel, Founder and CEO of Lizard Strategy

Discover reasons why people leave when they visit websites and things you can do to increase page views and conversion rates , remarketing and abandoned carts

• “Is Your Business Heading In the Right Direction?” with Punitma Malhotra, founder and CEO of Blue Astral

Having the right metrics and systems in place will help you measure the effectiveness of your sales and marketing are. This will help you save money and be more successful.

• “Online Marketplaces: Amazon, Etsy, Walmart, eBay and/or Shopify?” with Kalani Robertson, Director of Growth, ErgoBaby

The online marketplace you choose can impact your likelihood of success. Find out how they differ in the short and long term so you make the right choice for your business.

Post Conference Networking @3:30-4:30pm 

This fun, casual and lightly structured networking session will be moderated by Rebecca Maxwell, co-founder of Asentiv New York and founder of Conversations & Connections. Participants meet in small virtual rooms and get a chance to chat, connect and build relationships that will help you and your business. 

Want help from a SCORE mentor?

SCORE mentors are available to discuss your business and help you sharpen your application. CLICK HERE to find a mentor in New York.

Did You Know

New York Women in Business has launched its directory of women-owned businesses on its website. Anyone can create a profile for free to search the directory for terrific women-owned businesses and register a business if you have been in business a year. CLICK to find out more and sign up.

Find and follow NYWIB on social media. Check us out on Facebook, YouTube, Instagram, and LinkedIn for videos, practical tips and tools you can use immediately.