Thursday, March 18, 2021 from 2:00 PM to 4:00 PM EDT
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This is an online event. 




Effective Messaging, Key to Success - 03/18/2021 - C1000 

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Duration: 2 hours (1.5 hrs with additional hour for questions)


Even if you have a great website or stunning Instagram page, wonder why it may not be working as well as you want?  Sometimes inconsistent messaging could explain it. This webinar can provide insights to help you message consistently and effectively as well as providing insights into why some marketing messages are so much more effective than others.

Two SCORE NYC Mentors, Karen Gershowitz and Lily Smith, experts in marketing tactics and strategies, will share insights on effective messaging across media, understanding your customer, establishing a brand voice and achieving consistency in communications.

Join them for an hour and a half of practical tips on how to make all messaging more impactful!

At the end of this webinar, you will have the knowledge and resources to:

  • Define the purpose of messaging
  • Establish a brand voice
  • Better engage prospects and customers
  • Develop a consistent campaign across channels

Startups and small businesses who want to connect effectively across all forms of marketing communications with clients and prospects. Anyone who communicates regularly with clients/customers, either B2B or B2C.

About the Speakers:

Karen Gershowitz

Karen Gershowitz has been a marketing strategy and marketing research professional for over forty years.  Her clients have included Fortune 100 financial institutions, technology, and service providers as well as not-for-profits in the performing arts, affordable housing, environmental, and healthcare sectors. 

In 1992 she founded Strategic Action, Inc. a consultancy working with clients in the U.S. and internationally. Prior to that she held senior positions in marketing research, at American Express and Emery Worldwide and as a partner at BAI (now Synovate) a marketing / marketing research firm. 

Lily Smith lily smith headshot

As creative director, strategist and communications consultant, Lily has extensive experience launching successful, award-winning branding and marketing campaigns for a wide range of companies – from startups
to enterprise.  Leveraging her entrepreneurial experience and organizational culture training, she coaches business leaders in implementing growth systems that increase efficiency with day-to-day activities, improve operations and streamline processes.

Webinar Fee: $35

There will be no refunds for this webinar unless SCORE NYC cancels it.