The Broadcast landscape is changing rapidly, and today’s engineers are learning new skills as the technology evolves. There is more emphasis on data delivery today and we are constantly finding better ways to deliver content to our audiences. What does this mean for the young engineers embarking on a career in broadest engineering? During this webinar I will reflect on my career in broadcast engineering, sharing experiences and observations, helping us to recognize trends and react to them wisely. Using practical experience examples like facility consolidation, adopting new technology such as HD Radio and using tools for ratings metrics, I will review some of the innovations I have been a part of, the results of those advances, and how the career has been so rewarding. I will discuss why broadcasting is here to stay, and why I believe we have the most efficient way of distributing content. For anybody interested in Broadcast Engineering this discussion will be a positive experience. A question and answer period will follow the presentation.