How to Write a Marketing Plan for Your Small Business

Developing a marketing plan is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient.  

This Marketing Plan workshop sorts it all out by simplifying the planning process. We’ll give you the tools you need to create a structured framework designed to help organize and focus your marketing efforts, as well as generate great results.

You’ll Learn:

• Simple ways to research your Industry & Market.
• Why you must fully understand your target audiences…and how to use free customer research tools.
• The process today’s customers use to find ways to solve their problems.
• How to conduct a competitive analysis based on things customers think are important.
• Why identifying your strengths, weaknesses, opportunities and threats is a key component of your plan

Free Workshop Tools

• Marketing plan template
• 50+ page instructional work book
• SWOT analysis worksheet
• Goals, Objectives, Strategies & Tactics worksheet
• Links to 40 sample marketing plans

Our Speaker:  John Rhind

John is a creative marketing communications leader with over 35 years of experience. He’s helped dozens of Fortune 500 companies  build strategic marketing programs that combine digital and traditional marketing approaches to deliver measurable results.  John is a Certified Inbound Marketing Professional, has a Bachelor of Science from the Scripps School of Journalism / Public Relations at Ohio University, is an active community volunteer, and is one of our Columbus SCORE volunteer mentors.