Where
This is an online event.How To Create & Build Your Business Website
Today, it is critically important to create an online presence for your small business. You need a website that can become the hub of your entire online presence.
In this workshop, you’ll learn how to build a website that's much more than a nice-looking online brochure. We will cover the key features every small business website must have and outline the pros & cons of building the website yourself vs hiring a website expert. We’ll also give you tips on what content to include and how to optimize your website for search engines and mobile devices.
You’ll Learn About:
- Overview of popular free and paid web development platforms.
- Building a customer-focused website.
- The basic pages every website should have.
- Making it easy for customers to find you online.
- Providing useful & educational information for customers.
- Increasing sales by gathering leads.
- How to measure your site’s performance.
In addition to dozens of valuable resource links, everyone will attending the workshop will receive a 75-page workbook with instructions for implementing what you’ve learned
Our Speaker: John Rhind
John is a creative marketing communications leader with over 35 years of experience. He’s helped dozens of Fortune 500 companies build strategic marketing programs that combine digital and traditional marketing approaches to deliver measurable results. John is a Certified Inbound Marketing Professional, has a Bachelor of Science from the Scripps School of Journalism / Public Relations at Ohio University, is an active community volunteer, and is one of our Columbus SCORE volunteer mentors.