Where
This is an online event.Building Your Brand
The goal of this workshop is to help you create a brand that not only best reflects your vision and values, but also helps you stand out and appear trustworthy to the right audience.
In this hands-on workshop you will learn how to establish an emotional connection with your audience. Using templates and worksheets, you will discover how to construct the three primary brand building blocks:
- Your brand story
- Your brand symbols
- Your brand strategy
You’ll Learn How To:
- Establish a “voice” for your brand.
- Develop your company name.
- Write a positioning statement & value proposition.
- Create brand symbols like your logo, type font, and color palette.
- Combine your brand story, symbols, and strategy into a clear and consistent brand.
Our Speaker: John Rhind
John is a creative marketing communications leader with over 35 years of experience. He’s helped dozens of Fortune 500 companies build strategic marketing programs that combine digital and traditional marketing approaches to deliver measurable results. John is a Certified Inbound Marketing Professional, has a Bachelor of Science from the Scripps School of Journalism / Public Relations at Ohio University, is an active community volunteer, and is one of our Columbus SCORE volunteer mentors.