Wednesday, February 24, 2021 from 9:00 AM to 11:00 AM EST
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This is an online event. 



Jim Allen 
SCORE Columbus 

Building Your Brand

The goal of this workshop is to help you create a brand that not only best reflects your vision and values, but also helps you stand out and appear trustworthy to the right audience.

In this hands-on workshop you will learn how to establish an emotional connection with your audience.  Using templates and worksheets, you will discover how to construct the three primary brand building blocks:

  1. Your brand story
  2. Your brand symbols
  3. Your brand strategy


You’ll Learn How To:

  • Establish a “voice” for your brand.
  • Develop your company name.
  • Write a positioning statement & value proposition.
  • Create brand symbols like your logo, type font, and color palette.
  • Combine your brand story, symbols, and strategy into a clear and consistent brand.


Our Speaker:  John Rhind


John is a creative marketing communications leader with over 35 years of experience. He’s helped dozens of Fortune 500 companies  build strategic marketing programs that combine digital and traditional marketing approaches to deliver measurable results.  John is a Certified Inbound Marketing Professional, has a Bachelor of Science from the Scripps School of Journalism / Public Relations at Ohio University, is an active community volunteer, and is one of our Columbus SCORE volunteer mentors.

Register Now! 
Columbus OH SCORE Chapter provides FREE Counseling and Low Cost Workshops to new and existing businesses in the Franklin, Delaware, Union, and Madison and Central Ohio counties.  Visit us today to learn more.