SCORE Washington DC


Workshop Team 
SCORE Washington DC 


Tuesday, January 16, 2018 from 9:30 AM to 12:30 PM EST

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Arlington Economic Development Office 
1100 North Glebe Road
Suite 1500
Arlington, VA 22201

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Generate and Nurture Leads to Boost Your Sales - 1/16/18 

Lead nurturing is a key step of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase your product or service. The Internet has transformed the buyer lifecycle. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with your company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when they is ready to purchase.

Done right, a successful lead generation strategy will fill your sales funnel with quality leads that ultimately convert into sales. In this workshop, we’ll explore how to build a lead generation and nurturing program that will deliver impactful, measurable results.

You’ll learn how to:

  • Create a lead nurture strategy;
  • Nurture leads across inbound and outbound channels;
  • Learn how to develop a buyer persona;
  • Implement conversion tactics to get the most from your campaigns;
  • Get the most value from lead nurturing with testing and optimization;
  • Measure ROI; and
  • Properly follow-up after-the-sale and build long-time customer relationships.

Presenter: Mia Orantes

Mia Orantes is a Founding Partner at Creative Analytics, a Washington, DC-based digital and content marketing agency that builds conversion-optimized WordPress websites and content-focused online platforms for medium-sized B2B, B2G and non-profit organizations that generate more qualified leads and engagement. Drawing from more than 15 years of experience as a graphic designer, web designer, writer, and project manager, Mia develops turnkey strategies for clients to more efficiently and consistently deliver the right message to the right audience at the right time online. She holds an MBA & MS in Information Technology with a concentration in Project Management.