SCORE Washington DC


Workshop Team 
SCORE Chapter One 


Tuesday, May 21, 2019 from 9:30 AM to 12:30 PM EDT

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Arlington Economic Development Office 
1100 North Glebe Road
Suite 1500
Arlington, VA 22201

Driving Directions 

Power of the Inbox and Getting Started with Constant Contact - 5/21/19



Learn the 3 secret ingredients for a successful email marketing strategy.

 Make a good first impression when your customers see your campaign in their inbox. Learn the best practices for email campaign design--what to do and what NOT to do!  Design a call to action that means a sale, a new connection or traffic to your website or blog.

 Together we will walk step-by-step through the keys to effective email marketing which will include:

  • What constitutes a healthy list
  • How to create great content
  • How to customize a beautiful, mobile-friendly template that matches your brand
  • How to get your emails opened
  • How to measure and track your results

 Get Started with Constant Contact

 Master the ins and outs of Constant Contact and learn how to create more effective emails in less time. This live demo will go screen by screen and show you how to get started with Constant Contact’s toolkit.

 You’ll Learn:

  • Creating an email campaign and editing a template
  • Branding your emails with your logo, colors, and photos
  • Importing your contact list into your database


Parking Information:

Arlington Economic Development (AED) is located on the 15th floor of the tallest building of the three Ballston Plaza office buildings. Parking is available in the garage under the building but unreserved spaces can be limited. If you are unable to find an unreserved space, please park in a tandem space and use one of the call boxes to leave your key with the attendant. Parking costs $5 for the first hour and $11 after that. Hours of operation are from 7:00 a.m. to 11:00 p.m.


Romona Foster is a social media trainer and consultant teaching small businesses and nonprofits how to leverage and brand their businesses through the use of social media.

She train groups and individuals on how to use LinkedIn, how to market their business on Facebook, all about Twitter, Instagram, the best practices of Email Marketing, Online Marketing, Affiliate Marketing, and Personal Branding.

Romona has spoken to thousands of small business owners and nonprofits – and, conducted workshops and webinars for several organizations including: SCORE, Constant Contact and Google.

She was a guest on the BMore Lifestyle television show, has recorded five radio promos on Clear Channel Media + Entertainment’s WASH-FM (97.1) for Constant Contact and have twice been featured on Morgan State University’s WEAA 88.9 FM’s Briefcase Workshop Radio program.