SCORE Washington DC


Friday, March 13, 2020 from 9:30 AM to 12:30 PM EDT

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Arlington Economic Development 
1100 N Glebe Rd
Suite 1500
Arlington, VA 22201

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Workshop Team 
SCORE Washington DC 

Franchising as a Career, Investment, or Both - 3/13/20-C0001


Would you like to be the successful owner of a business service, consumer service, retail, auto, or food franchise in the DC Metro Area? Which franchises have been successful in this or similar markets, which one is right for YOU, and how well do you understand the local requirements, regulations, the various contacts you may need to sign?  There is no franchise that will work for every individual and in every market. Come and learn how to successfully select and open a franchise in the DC Metro area. Topics will include:

  • Franchise requirements that are unique to the DC Metro Area
  • How to determine if franchise ownership is right for you
  • How to quantify and maximize your financial returns in a franchise business
  • How to correctly select and research franchise opportunities that will thrive in the current economy
  • How to recognize and avoid the pitfalls that can lead to failure in franchise ownership
  • What other agreements may be required?
  • Absentee ownership, master franchise and multi unit opportunities in the DC Metro Area
  • How to consider the various financing options available

Instructor Bio:  

Heather Rosen has a history of helping people build and grow their businesses. Heather is the President of FranNet of Virginia, LLC, part of a leading franchise advisory and development services firm with over 50 offices worldwide.  Before going into business for herself, Heather worked in the legal services industry, first as a Philadelphia lawyer advising small and medium sized businesses on contractual matters, mergers and acquisitions, litigation strategy, and general corporate matters. As a young lawyer, Heather built a successful music law practice within an established law firm and was named the co-chair of the firm’s entertainment practice. Heather moved to Washington DC in 2001 to work for large, international law firms that wanted to leverage industry trends, and grow their business through strategic marketing and business development tactics. 

Heather left the legal services industry in 2009 to open FranNet of Virginia, extending FranNet’s reach and expanding her family’s 15 year old franchise consulting business. As a franchise specialist for FranNet, Heather conducts franchise education workshops throughout Virginia and Washington, DC, coaches would-be entrepreneurs on how to make the transition from employee to business owner, and leads two networking groups and a mastermind group for business owners. She has extensive knowledge of the franchise industry and provides individual guidance to people who are interested in investigating active or passive entrepreneurship through a proven business model.