SCORE Washington DC


Friday, February 28, 2020 from 9:30 AM to 12:30 PM EST

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Arlington Economic Development 
1100 N Glebe Rd
Suite 1500
Arlington, VA 22201

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Workshop Team 
Washington DC SCORE 

Learn To Create Your Own Marketing Plan - 2/28/20 -C0001


A well-thought-out marketing plan is arguably the lifeblood of any business, generating initial business and then keeping the stream of customers coming over the life of the enterprise.  In this workshop, you’ll learn a foolproof process for developing an effective marketing plan designed to get great results.  We’ll examine:

  • What is your value proposition?  How does it fit into your marketing plan?
  • How do you conduct a market assessment and analyze the competition?
  • Who is your target market and how can you use information about them to drive your marketing plan?
  • How do you choose among all the available marketing channels (ads, social media,email, etc) and decide which ones will work best for you?
  • How can small businesses use the strategies behind big data to get reliable results within their own budget?
  • Who’s the best person to develop your marketing plan? 

The program is offered as a half-day workshop so you’ll have time to ask questions and apply these principles directly to your own business, effectively starting your own marketing plan.

Instructor Bio:  

Suzanne McGrath brings diverse experience to SCORE, having practiced as a lawyer, while also possessing extensive experience in the retail and hospitality industries.  Originally trained as a pastry chef, Suzanne obtained her law degree from William & Mary and practiced as a litigator before returning to the hospitality sphere.  After developing expertise in wine, she created and managed an innovative wine retail business in Arlington for ten years, and eventually expanded the business to add a restaurant and private event facility.  A Certified Wine Educator, she has focused on private events and education over the last several years.  Suzanne has a deep enthusiasm for SCORE’s mission, and looks forward to assisting entrepreneurs, especially those interested in developing food-based businesses in the DC area.