The Library Marketing Portfolio - Webinar (05/30/19)

Assessing Current and Future Programs, Services,
Staffing, and Collection Development

While gathering data and opinions for a strategic plan, marketing campaign, or management decisions regarding budgets and expenditures, what can you do when the data is filled with contradictions? What if your stakeholders have strong, conflicting opinions about what they love about your library? What they want you to add to your menu? What you need to do to serve existing and attract new library customers?

And how will conflicting opinions impact your decisions about how resources are allocated for programs, services, staffing, technology, and acquisitions?

The portfolio model organizes informal and formal research into traditional, current, and visionary groupings. This approach provides a more flexible picture: identifying the benefits of each category as they apply to different library audiences.

Topics include reviewing basic market research methods, learning a commonsense, three-part model for organizing input, identifying your library’s current ratios, deciding what needs to change, and innovating without having to throw out the tried and true.

Virtual Trainer: Pat Wagner

Pat Wagner has been a library consultant and trainer since 1978. She has a liberal arts degree with a double major in performance and written communication.
 
Her motto: Everything we write is a draft.

Although her grammar ain’t perfect, Pat writes for pleasure and profit every day. She has written books, newspaper editorials, magazine articles, grant proposals, how-to manuals, radio news, brochures, book reviews, short stories, online courses, and poetry, often on unreasonable deadlines, as well as editing other writers’ works and coaching them to further success. She is known for good-humored and practical programsand a gentle touch when it comes to editing..

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.