Better Social Media for Libraries: Strategy and Analytics - Webinar (12/10/19 & 12/11/19)

IMPORTANT: This is a 2-part webinar that meets
Tuesday, December 10 AND Wednesday, December 11 from 10:00 - 11:30 AM, ET. You must attend both sessions.

This webinar covers key social media platforms, how they work and how to use them effectively. We’ll discuss building social media networks, increasing your following and increasing engagement, as well as managing multiple social media platforms and measuring and analysing impact.

Topics covered include:

Twitter: when and what to tweet, lists and saved searches, multimedia and images, twitter video, logistics, analytics
Instagram: why it’s important to library and information services, content types, picture tips, use of hashtags and location
Blogging: major platforms, content, style, promotion, traditional WordPress/Blogger blogs versus Tumblr
Integrating the three platforms effectively
Bite-size social media: brief sections covering Facebook, YouTube and other platforms

By the end of the course you will be able to:

Use social media more strategically, in conjunction with your other marketing
Understand and learn from statistics and analytics
Make use of relevant social media tools and techniques to help your organisation increase engagement online
Discern the different roles and areas of overlap between the various social media platforms

Virtual Trainer: Ned Potter

Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer for various organisations including the Bodleian and the British Library in the UK. His book The Library Marketing Toolkit was published by Neal Schumann in 2012.

Ned leads the UX work at his own institution and has contributed a number of articles to the User Experience In Libraries yearbook. In the time that he's been working in libraries, Ned views the emergence of UX as by far the most exciting change that has happened in the sector.

Ned can be found online at ned-potter.com and on Twitter at @ned_potter.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.