Marketing & Outreach Interest Group Meeting (05/11/21)


Tuesday, May 11, 2021
1:00 - 2:00 pm, EDT

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Meeting Information

Taming the Social Media Beast:
Here's What You Need to Know to Promote Your Library Effectively When Everything Keeps Changing 

Social media marketing has always been difficult for libraries. Changing algorithms, evolving audiences, and the sheer amount of content shared on the different platforms make it challenging for many libraries to find success. Still, it’s one of the best chances we have to connect with a large part of our community, especially people who don’t have a library card. In this session, Angela Hursh (Senior Engagement Consultant for NoveList and author of shares the biggest things you need to know to make social media work for your library. 


Angela Hursh helps libraries create effective and engaging ways to market their collection, both at her job with NoveList and as author of the blog and host of the YouTube series The Library Marketing Show. Her background includes more than six years in marketing for the Public Library of Cincinnati and Hamilton County and more than 20 years as an Emmy-award winning broadcast TV journalist.

Interest Group Facilitator:  Rachel Cook


Rachel Cook is the Marketing and Public Relations Manager at the Alachua County Library District, where she oversees marketing campaigns, advertising, and media relations. A lifelong library lover, she joined ACLD in 2019 after working as a director, sales manager, editor, and reporter at newspapers in three states and serving as a communications consultant in Cambodia. She is constantly learning from and awed by her library colleagues. She loves creating and testing new marketing strategies and tools.
Cost: NEFLIN Interest Groups are free of charge and are open to NEFLIN members only.  Registration is strongly encouraged.