Creating and Marketing with Video in Libraries - 2-Part Webinar (7/20/21 & 7/22/21)

IMPORTANT:
This is a 2-part webinar that meets Tuesday, July 20 AND Thursday, July 22, from 10:00 - 11:30 AM, ET.

You must attend both sessions.

This hands on two-part workshop focuses on creating videos in a variety of styles, using a variety of tools.

We'll talk about the importance of video marketing and how to use video effectively in how-to guides and introduction. We'll look at examples of great library videos. We’ll discuss the different available platforms, including YouTube, Vimeo, Instagram and Twitter, and how to increase your following and increase engagement, as well as analysing impact.

There will be time to try out various freely available video-creation software, including PowToon, and using PowerPoint to create screen-capture and other video types.

NOTE: Please be reassured that participants won't need a camera or a mic for this session, although they're welcome to use them; we'll be trying out camera-free ways to create video.

Virtual Trainer: Ned Potter

Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer for various organisations including the Bodleian, the NHS and the British Library in the UK, PiCS in Australasia, and of course NEFLIN in the US.

His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Twitter at @ned_potter.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.