Emojis: What Are They, Where Did They Come From, and Can They Help with Marketing? - Webinar (07/19/22)

What are They, Where Did They Come From,
and Can they Help with Marketing?

Smiley face, sad face, high five, a smiling face with heart-shaped eyes... Emojis are everywhere and they are changing how we communicate.

Unlike in the past, this visual language has now become mainstream communication. Emojis have a mixed, but evolving, history.

Take a tour of where emojis have been, where they are now, and discover how they can best be used to potentially increase the effectiveness of your library’s marketing efforts.

Virtual Trainer: Laura Solomon

Laura Solomon is the Library Services Manager for the Ohio Public Library Information Network. She has been doing web development and design for twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She has written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.