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Tuesday, March 14, 2023 at 10:00 AM EDT
Thursday, March 16, 2023 at 11:30 AM EDT

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This is an online event.



Better Social Media for Libraries - 2-Part Webinar (03/14 & 3/16/2023)


This hands-on workshop covers key social media platforms, how they work and how to use them effectively. We’ll discuss building social media networks, increasing your following and increasing engagement, as well as managing multiple social media platforms and measuring and analysing impact.

In the first half we’ll cover what we’re trying to achieve as organisations on social media, and which role each platform plays in reaching different audiences. We’ll discuss Instagram in detail as it's an increasingly vital platform for libraries, including content types, Reels and Stories.

In the second half we'll look at Facebook and which sectors it is important to in 2023, and at Twitter - how relevant is it now with all the changes, and what can we do to make it work for our organizations? We'll also briefly touch on TikTok and its use as a search engine by many younger people.

By the end of the course delegates will be able to:
  • Use social media more strategically, in conjunction with your other marketing

  • Understand and learn from statistics and analytics

  • Make use of relevant social media tools and techniques to help your organisation increase engagement online

  • Discern the different roles and areas of overlap between the various social media platforms

Everything in this training is designed to be applicable right away.

Virtual Trainer: Ned Potter

Ned Potter is an Academic Liaison Librarian at the University of York (UK), and a Trainer for various organisations including the Bodleian, the NHS and the British Library in the UK, and PiCS in Australasia.

His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Twitter at @ned_potter.


This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.

This project was funded either under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services or the Library Cooperative Grant program. Florida’s LSTA and LCG programs are administered by the Department of State’s Division of Library and Information Services.

For FY2022-23, the total state and federal budgets for NEFLIN's programs are $688,109. 42% of the total costs ($288,109) are supported by federal funds, and 58% of this program ($400,000) is supported by state funds.