Color Me Digital - Webinar (12/06/23)

Color Theory in Online Marketing and Social Media

Does red really make people angry?
Will blue help people trust your library’s brand more?
Which colors work best in social media?

The colors you choose really can make a significant difference in how people perceive your library and its promotional efforts. In this one-hour webinar, get a practical introduction to how color choices may affect your library’s online marketing.

Virtual Trainer: Laura Solomon

Laura Solomon is the Library Services Manager for the Ohio Public Library Information Network. She has been doing web development and design for twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal.

She has written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.

This project was funded either under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services or the Library Cooperative Grant program. Florida’s LSTA and LCG programs are administered by the Department of State’s Division of Library and Information Services.

For FY2022-23, the total state and federal budgets for NEFLIN's programs are $688,109. 42% of the total costs ($288,109) are supported by federal funds, and 58% of this program ($400,000) is supported by state funds.