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Alex Yepes 
Columbia-Harlem SBDC 


Friday February 10, 2012 from 10:00 AM to 12:30 PM EST

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500 West 120th Street 
Mudd Building, 6th Floor Room 644
Columbia University
New York, NY 10027

Driving Directions 

Consumer Product Goods: Session I 

Bringing a Brand to Market

This two part series will walk entrepreneurs through the process of creating, developing, producing, packaging, pricing, marketing and distributing a consumer product good (CPG). The use of case studies will help highlight best practices and potential pitfalls of the process.

Participants should expect to develop a framework that improves their chances of launching a new brand/CPG. Attendance at both sessions is strongly advised. Attendance of the first  session is a requirement of participating in the second session.

Attendees MUST COMMIT to attend both sessions, on February 10th and March 9th from 10:00 - 12:30 PM.