Saturday October 22, 2016 from 9:00 AM to 10:30 AM EDT
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505 Park Avenue
15th Floor
New York, NY 10022

Driving Directions 


Karen Adams 

Sniffapalooza Fall Ball 2016! Friday, October 21 - Sunday, October 23 in NYC! 

Dear Fragrance Friends,

Autumn has arrived, and we've got some really exciting additions to our Sniffapalooza Fall Ball schedule! Mark your calendars - the dates are Friday, October 21 - Sunday, October 23 - for the TWENTY FIFTH Edition of our spectacular scent event! Read on carefully because there's lots of new information!

Our friends at SYMRISE will be joining in to amp up the excitement on Saturday with two amazing programs! Symrise will kick off the day hosting Sniffapalooza for breakfast and an insider's look at the inner workings of a great fragrance house with a special presentation, From Idea to Shelf! Then later that morning, right before lunch, we'll get to meet two Symrise clients who will share their experiences working with Symrise and the creative process to launch their scented products! See the itinerary below for details! Space is limited, so please register soon!
We have SPECIAL SNIFFAPALOOZA RATES at the Park South Hotel. Please contact Karen Adams for details!   


Guests we're in the process of scheduling for appearances, & more to come:

Caroline Fabrigas & Abby Wallach of Scentinvent Technologies; Francoise Alessi of Annick Goutal; Mark Behnke of Colognoisseur;  Pauline Rochas & Carole Beaupre of COOLIFE; Sue Phillips of Scenterprises; Alan Beck of Parfums de Marly; Kelly Jones of Kelly & Jones;  Amy Marks McGee of Trendincite; Teri Johnson of Harlem Candle Company; Francois Damide of Parfumerie de France;  Gerard Camme & Ross Barry of Atelier Cologne; Hope Freeman & Jay McSherry of Nateeva, Carl Adelson of Bon Parfumeur; Ana Girao of Penhaligons; Tom Crutchfield of Roja Parfums;  Irina Adam of Phoenix Botanicals; Reps from Diana Vreeland Parfums, YSL, I Profumi di Firenze, The Fragrance Kitchen, Houbigant, Guerlain, Robert Piguet, Fornasetti, Creed, Jo Malone,  Clive Christian, Bottega Veneta, Donna Karan, Molton Brown, Lubin,  The Third Man, House of Sillage,  A Dozen Roses, Maison Francis Kurkdjian, Givenchy, Jean Patou, Chanel & Chanel Les Exclusifs, Diptyque, Caron,  Aerin, Estee Lauder, Prada, Van Cleef & Arpels, Le Labo, Kiehls, Chloe, Fresh, Apothia,  Amouage, Sisley, Hermes, Balenciaga, By Kilian, L'Artisan Parfumeur, Slumberhouse, Kerosene, Keiko Mecheri, Judith Leiber, Room 1015, Floris London, Tola, Mancera, Laboratorio Olfattivo, JAR, Volnay, NEST, Serge Lutens, Olfactive Studio, MEMO Paris, Ex Nihilo, Regime des Fleurs, Miu Miu, Armani Prive, Laura Mercier, Hermes, Charenton Macerations, Monsillage, Isabey, and scads of others!


FRIDAY, October 21

6:00pm - 9:00pm: Jump-start the weekend with an awesome party for Sniffapalooza at Twisted Lily! Cocktails, delectable edibles, meet special guests, sampling, exclusive perks! Experience exquisite scents by Masque Milano, COOLIFE, Corso Como, I Profumi di Firenze, Fornasetti, Maria Candida Gentile, Rubini, Lorenzo Villoresi, Nishane, Room 1015, Xerjoff, Orto Parisi, Eau d'Italie, Nasomatto, Peccato Originale, L'Artisan Parfumeur, DS Durga, Euphorium Brooklyn, Apoteker Tepe, Olfactive Studio, Montale, Jeraboam, Andrea Maack and lots more! Please RSVP to info@twistedlily.com

SATURDAY, October 22

9:00am - 10:30am:  Breakast with Symrise! Go behind-the-scenes at one of the world's great fragrance houses and learn about the creative process From Idea to Shelf! Meet a Perfumer, Evaluator, and Marketing and Sales Executives, and learn about their roles in taking a new fragrance from formulation to flacon! Light breakfast bites will be served. Space is limited, please register soon to avoid disappointment!

11:00am - 5:00pm - Open House fragrance discovery at the extraordinary Bergdorf Goodman! We are invited to browse the elegant, marbled halls of the Lower Level Beauty Department at our leisure throughout the day. Counter presentations of exclusive Fall Fragrance Launches, special guest perfumers, samples, GWPs!
12:00pm - 1:00pm: Exclusive panel with Symrise clients Phlur and Potions Fatales at Brasserie 1/2! Continue the journey with Symrise, From Idea to Shelf, with an intimate look at two emerging brands and how they creatively collaborated with Symrise from brief to finished product. Meet special guests Anne Serrano-McClain, Eric Korman, and Joseph Quartana! 


3:00pm - 4:30 pm: Private presentation at Molton Brown's newest flagship boutique on Madison & 59th St! Sample the full range of amazing bath, body & lifestyle products, and premiere the new Rosa Absolute and Holiday Collections. Scrumptious nibbles, customized token of appreciation and an exclusive Sniffapalooza GWP!

4:00pm - 5:30pm: Visit Penhaligon's beautiful Rockefeller Center flagship store! Experience the full collection, learn the history of this cult-favorite fragrance house, and take home samples!  Get the scoop on the newest masterpiece, the Penhaligons Portraits collection,  15% discount for Sniffapalooza, and a fab gift with any purchase!

6:00pm - 8:00pm: An awesome fragrance-infused, cocktail-laden party at the new Parfums de Marly boutique in the Meatpacking District! Discover this exquisite artisanal brand, and be among the first to experience their newest launch. Exclusive Sniffapalooza treats and samples abound!

SUNDAY, October 23

9:30am - 11:30am: Kick off the day with a private visit to the ANNICK GOUTAL boutique, Bleecker Street's fabulous new French fragrance & skincare emporium! Indulge in breakfast treats, enjoy a mini Master Class, and sample the newest releases. 15% discount, samples, and exclusive promotions & gifts for Sniffapalooza!

10:30am - 1:00pm: Open House sniffing at Le Labo! Meet the Le Labo team, get a sneak sniff of their latest creation, check out those fabulous candles & the world's most magnificent laundry wash... & have your purchases custom-labeled!

10:30am - 1:00pm: Open House sniffing at Atelier Cologne, Elizabeth Street's newest jewel! Experience the latest launches, meet the brand creative team, take home samples, and have your purchases engraved!

10:30am - 1:00pm: Open House sniffing at Red Flower! Meet the team and explore their botanically based, 100% vegetarian and paraben-free flower body washes, lotions, shampoos, and conditioners, and organic perfumes and oils, too!

1:00pm - 3:00pm: Prix Fixe Five Course Luncheon (glass of wine included!) at Little Italy favorite, La Mela! Mark Behnke of Colognoisseur hosts our EAU de Sniffapalooza Showcase (Emerging Artisans Uncorked!). Special guests, premieres of new brands, treats & party favors!

3:00pm - 6:00pm - Open House multi-sensory experience at Harney & Sons Fine Teas!  Stop in at this cult-favorite Soho Shop for a Tea Tasting and discover all the amazing scents and flavors! Explore their Candle Collection with scents inspired by the aromas of infusing teas! Special Sniffapalooza 20% discount on teas and candles!

3:00pm - 6:00pm: Open House sniffing at the Byredo Flagship Store, their first boutique outside of Stockholm! We'll discover their latest fragrance masterpieces, and the stunning leather goods collection. Refreshments, GWP's & lots of samples!

3:30pm - 5:00pm: Custom Fragrance Creation Session at  NYC's newest fragrance experience, The Scentarium! Must pre-register, special rates for Sniffapalooza! Join founder & fragrance expert extraordinaire Sue Phillips as she takes you on a journey through her personal world of custom fragrance creation and make your own bespoke scent. The Scentarium has become a space for education, enlightenment, & creativity! $35.00 deposit applied to your fragrance purchase of $90.00 or more includes a Scent Personality Quiz and evaluation of different blends to design your own signature scent. Enjoy beverages, wine and tasty treats... and come away with an exquisite personal fragrance! RSVP to info@scenterprises.com.

The rates for Sniffapalooza Fall Ball are as follows: 

Friday Evening, 10/21: Complimentary with RSVP Confirmation

Saturday, 10/22: $105.00 covers event & luncheon & assorted special treats

Sunday, 10/23 : $105.00 covers event & luncheon & assorted special treats

Full Weekend: $210.00 covers events 10/22 and 10/23, luncheons both days and assorted treats as detailed above.

A portion of each registration fee will be donated to a very special charity, the Alzheimer's Association.

If you've attended Sniffapalooza before, you know what an incredible experience awaits you... if you haven't, you're in for the time of your life!

Disclaimer: Team Karen cannot be responsible for any addictions to Sniffapalooza, or withdrawal symptoms that may result after the event is over. If such symptoms occur, go immediately to the nearest fragrance counter! ITINERARY SUBJECT TO CHANGE

We can't wait to see all our old friends again and meet our new ones!

Viva La Sniffa, Baby!