Build Your Marketing Toolkit 

Many small businesses seek the right strategies to make their marketing efforts as effective as possible. But with so many different activities that they could focus on, they often miss some of the important concepts. We will uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

The format is presentation, open discussion, plus small exercises, designed to lead you to draft your new marketing strategic plan. 

We will discuss how to

• Identify your ideal client
• Set goals and objectives
• Choose the appropriate tools and channels
• Narrow down the kinds of campaigns that work 

Susana Fonticoba is the owner and Online Marketer behind Right Click Advantage. She is a Master Certified Solution Provider and Authorized Local Expert for Constant Contact.