Content Marketing for Emails and Beyond: What To Say, How To Say It

Join Susana Fonticoba of Right Click Advantage as she discusses email marketing content. If you've gotten their attention with a great subject line, keep the engagement going with great content.

Heard of "location, location, location"? For online marketing, it's "Content, Content, Content!" What you say, and the way you say it (tone, date and time, frequency) is how you will attract, engage and be shareworthy to your audiences. What are the Keys to Great Content? We will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed! You'll learn how to:

• Create
• Curate
• Extend ...

 the content that will help you achieve your goals. We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective.

During this workshop, we will start to build a content calendar for your email and social media for the next 12 months, so bring a notebook and your creative ideas!

Susana Fonticoba is a Master Certified Solution Provider for Constant Contact and runs her digital marketing business in East Hanover.