*Webinar* The Power of Customer Centric Marketing 

In today’s world your customers are in the driver’s seat. Research shows most customers are more than half way through the purchase decision process before they talk with someone at your company.

So how do you reach them before they make their decision? Whether you are a start-up or existing small business, understanding your customer is the first step in developing an effective marketing plan.

In this webinar, you will learn techniques to
• Create a complete picture of your ideal customer (Buyer Persona)
• Develop a roadmap of your customer’s path to purchase (Buyer’s Journey)
• And how to translate what you find along the way into an effective marketing plan.

Today’s Webinar is presented by MJ Jolda, the Principal + Chief Marketing Officer of CMO + Co, which helps small to mid-sized businesses, associations and non-profits develop and implement effective marketing strategies and plans.

MJ has more than 20 years of experience leading marketing teams within global Fortune 500 firms including Reckitt Benckiser and Nestle, with the last several years focused on helping private equity owned small to mid-sized businesses with their growth challenges.