The Secrets of Do-It-Yourself Search Engine Optimization


Wednesday, May 8, 2019 from 6:00 PM to 8:30 PM EDT
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Fairleigh Dickinson University
285 Madison Avenue
Ferguson Recreation Center
Rutherford Room (2nd Floor)
Madison, NJ 07940

Driving Directions 

Important Parking Instructions!

A parkting pass will be sent to you prior to the event.

Park in Lot #2, across from the Rec Center. The workshop is on the 2nd Floor, the Rutherford Room.

Prepare to arrive by 6:15 to take advantage of networking time and light refreshments!


Northwest NJ SCORE, Chapter 24
Northwest NJ SCORE, chapter 24 

Small business owners and startups often face a serious challenge of public awareness and visibility online. We’ll explain SEO: the things you can do to show up in Google when people search for what you do.

If you're trying to attract new customers online, you NEED this workshop. Come and learn: 

  • The two main factors that control your visibility on Google.
  • Relevance: How to optimize your web site to be relevant for the keywords your customers will be searching for.
  • Reputation: off page signals of you’re your site’s importance  and how to get them
  • Local SEO: how to show up when people search for what you do “near me”. 

About Your Instructor:

Bill Treloar is the owner and principal SEO consultant at Rank Magic. He holds a bachelor’s degree in psychology from Rutgers and an MBA in management from Fairleigh Dickinson. Bill has been president of the New York Enterprise Developer Users Group, a member of the Corporate Advisory Board of the Technology Managers Forum, and an editor for an international special interest group for home winemakers in Mensa. He’s been doing SEO for small businesses since 2000.


$20 - You must pre-register and pay. No walk-ins!