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7:30 AM – 8:15 AM
Registration • Breakfast • Networking  • Visit Exhibitors
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8:15 AM – 8:30 AM
Welcome & Introductions
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8:30 AM – 9:30 AM

“From Playground to Powerhouse: The Evolution of Facebook for Small Businesses” (Shelley Roth, President - Springboard Social Media)

During this session we will discuss:

  • How to best utilize Facebook for small business growth;
  • Why engagement trumps Likes on your business page;
  • Understanding Facebook Insights for company growth;
  • The fastest way to triple your Facebook engagement rates.
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9:30 AM  - 10:15 AM

“Content Marketing: How to Drive Business in a Post-Mad Men World”
(Rachel Parker, CEO - Resonance Content Marketing)

  During this session we will discuss:
  • How consumer attitudes have evolved in just the last 15 years, forcing us marketers to rethink everything;
• The “trust gap” that exists between consumers and marketers (hint: it’s big);
• How smart brands, both large and small, are rewriting their marketing game plans and reaping the rewards;
• How to bridge the trust gap and win our customers back.
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10:15 AM – 10:30 AM
BREAK (Visit Exhibitors)
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10:30 AM – 11:15 AM

"The 'E' Factor: 10 Reasons Why Email Marketing is #1 for Small Business Success" (Amy Olivieri, Regional Development Director - Constant Contact)

We will discuss why email marketing is the key component to the success of your online marketing strategy and if you’re not supplementing your social media content with relevant email messages, why it’s likely time for you to start.
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11:15 AM – 12:15 PM

“Growing Your Contact List: Online Tools for Creating a Database that Drives Revenue!” (Carlos Fortin, President - Carlos Fortin Consulting)

   During this session we will discuss:
  • Why small businesses need to implement a strategy for capturing the contact
    information of their customers and prospects;
• What are the best tools for businesses to use that easily and effectively collects this data;
• How and where you should manage your contact list and the importance of keeping it “fresh;”
• Why your contact list is the most important asset to the success of driving revenue to your business!

BREAK  Visit Exhibitors - Networking - Lunch
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12:45 PM – 1:45 PM

“LinkedIn: Creating a Rock-Star Profile & Best Practices for Small Business Success”
(Shelley Roth, President - Springboard Social Media)

During this session we will discuss:
• Why having a presence on LinkedIn is a powerful way to stay top of mind, find new prospects, and connect with customers and members;
• How to leverage your online profile to make it more exciting, interesting, and engaging by using photos, videos, presentations, and other rich media;
• How to promote your company; and more! 
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1:45 PM – 2:15 PM

“Making the Case for Mobile Marketing: What Is Mobile Marketing and Why Should You Care?” (Celina Enamorado, CEO - ACK Supplies)

  During this session we will discuss:
  • The phenomenon of mobile marketing - how your customers and prospects are searching for information via mobile;
• Why your business or organization should implement mobile into your marketing strategy; and
• How you can leverage mobile as a service opportunity to help your clients/members access the information they are searching for online.
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2:15 PM – 2:30 PM
BREAK (Visit Exhibitors)
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2:30 PM – 3:15 PM

“Let’s Get Creative! E-Newsletter Design Techniques for Maximum Online Engagement” (Lynne Singerman, President - Printwell Partners)

  During this session we will discuss:
  • How to create attractive and engaging email campaigns that reflect your brand (templates, photos, videos, social media icons, and more!);
• What customizing tools to use to help you create fun, interactive campaigns;
• Where to find content that your readers will respond to and want to share.
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3:15 PM – 3:30 PM
Closing Remarks/Door Prizes