Marketing Research: Essential and Economical for Small Businesses- 4-15-14 

 

Overview: 

For any business, whether start-up or on-going, decisions should be based on the needs and wants of customers and prospects.  By understanding how to tap into the mind-set of your target market, guesswork associated with making the wrong marketing, operational and financial decisions are greatly minimized, while the opportunity for business success and greater profitability are strongly magnified. 

Description:

-What it means and why it’s important to look at your business from the customer’s and prospect’s point of view

-Understanding the essentials of good research as distinguished from misleading research

-How to ask the right questions that will lead to making actionable decisions

-The research approaches that can be used

-Determining what can be done by you and when an outside research professional should be used

-Workshop exercises that will allow participants to develop a research approach that they can use immediately for their situation.       

 

Is This Workshop For You?    

 If you answer YES to all the questions below, you don’t this workshop.  But if you answer  NO to any, and you aren’t thinking about or doing marketing research, you have both a business and ego problem.

1)   If 50% of the business decisions you make are wrong, will you turn a profit before you run out of money?  

 2)   Do you know everything your customers need and want from you and your business to keep them loyal? 

 3)   Do your customers give a greater percentage of their business to a competitor because they are addressing your customer’s needs more effectively than you?

 4)   Do you know what you can provide your customers so that they’ll pay more for your products…and be happier about it?

5)   Have you asked for input from your customer or prospects that have no stake in whether you succeed or fail about your business or products?

6)  Do your customers and prospects know all the benefits of buying from you?

7)  Can you stand to know your customers and prospects might be smarter than you in helping you grow business grow? 

8)  Do you know with certainty why your prospects buy from to a competitor rather than from you?                                                                                                

 9) Do you know if your advertising is communicating a clear and compelling message?                                        

10) Do you feel that shooting from the hip is the best approach for growing  your business?

 

Register Now!

Speaker:

Bob Kaden

Over a 35 year period, Bob owned and grew two marketing research companies.  He worked for many large and small companies conducting over 4,000 qualitative (e.g., focus groups, one-on-one interviews, brainstorming) and quantitative research studies (internet, telephone, mail and in person surveys).  He is the author of Guerrilla Marketing Research and MORE Guerrilla Marketing Research; two books targeted at entrepreneurs, small and mid-sized businesses and intended to educate on how and why marketing research can be used economically to grow businesses