PRSA Gulf Coast Chapter Event - Key Message Development 

Building A Foundation For Effective Communications

Join Gulf Coast PRSA for a special luncheon webinar. Northern Trust has graciously invited us to use their conference room to hear the presentation. Join your fellow members for this most important demonstration on driving home an effective message.

Communications cannot always be controlled, but messages can. With repeated use, key messages and proof points ensure dissemination of clear, consistent and compelling information. Such messages serve as the foundation for effective communications, and can drive desired actions and positively impact your business.

In less than one hour, learn what to say, what is needed to back it up and how to make messages resonate with your target audiences. This session addresses:

• What key messages are and why you need them.
• A five-step system that enables you to prepare strategic messages.
• Benchmarks to ensure your messages cut through the communication clutter.
• How to put key messages to work via collateral, presentations, interviews and more.

Instructor

Debbie Wetherhead is president of Wetherhead Communications. She manages public relations programs for globally recognized names, such as The Coca-Cola Company, Beazer Homes, YKK, NASA and more. Her firm is best known for its ability to generate positive publicity and finesse business communications. Backed by 25+ years of experience, Wetherhead has conducted nearly 500 media, presentation, crisis communication and key message development trainings, and has presented at two PRSA International Conferences and to numerous Chapters nationwide.

$24  PRSA Members  $29  Non-Members  $27  Non-Profits  $15  Students

*No shows will be billed if no prior notice given and only cash and checks accepted at the door  NOTE: To guarantee seating and meal, you must register online by Friday, June 22nd.