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SCORE Atlanta 
404 331 0135 


Wednesday, April 14, 2021 from 12:00 PM to 1:30 PM EDT

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How to Tell Your Brand Story

About the Workshop:

If you want people to love your brand, they need to feel a connection. A brand story recounts the series of events that have catapulted your company into existence. It is the narrative that drives your mission and vision. Crafting a compelling brand story your audience can relate to, understand and embrace will enable people to remember who you are. Whether you are an aspiring entrepreneur or small business, your customer needs to know your brand story. A strong brand built on a powerful story will increase revenue and build loyal customers.  


This workshop will cover:

1. Telling Your Brand Story

2. Define Your Audience

3. Creating Your Brand Story and Message

4. Find Your Hero

5. How to earn being authentic and trustworthy

6. Positioning

7. Q&A



ABOUT the Presenters:

Dr. Syleecia Thompson is an Entertainment Agent, Professor, Author, and Brand Strategist. Her client list and expertise have seen the likes of BET, Aspire, TV One, Essence, Sony/RCA/Jive, ABC, CBS, Marriage Boot Camp on VH1, Sister Circle, Grammy-nominated singer, actress, and talk show host, Syleena Johnson, renowned Transformation & Wellness Coach and Expert, Dr. Ivan, several successful books, television, and media tours, and many other ventures. She has taught more than 5,000 students globally, with a focus on areas of management, leadership, change, global business, entrepreneurship, music management, and various business topics. With her talents and vision, she is taking every industry by storm through her dedication and passion to see success in all her pursuits.