PMAWM Logo        Affordable Housing Leasing and Marketing  Series       Occupancy SolutionsLease UP! Logo

WHEN

Thursday October 10, 2013 from 9:00 AM to 1:00 PM EDT

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ADDITIONAL SESSIONS

BASIC LEASING SKILLS                             Thursday,September 19, 2013                            Click here for more information

EXCEPTIONAL CUSTOMER SERVICE                 Thursday, October 17, 2013                              Click here for more information

WHERE

Brookmeadow Apartments
143 Brookmeadow Ln SW
Grandville, MI 49418

 
Driving Directions 
WHO SHOULD ATTEND

These sessions are for anyone who manages, leases, markets or administers any type or combination of affordable or low income housing communities.

  • Leasing Consultants
  • Managers
  • Marketing Directors
  • Regional Managers
  • Asset Managers
  • Housing Commission Contract Administrators

MEMBER PRICING

Register by July 19, 2013 for discount pricing. 

1 Session: $89.00
$99.00 after July 19, 2013
2 Sessions: $159.00 ($79 each session) - 11% Savings
$179.00 after July 19, 2013
3 Sessions: $199.00 ($66 each session) - 26% Savings
$229.00 after July 19, 2013
 

NON MEMBER PRICING

Register by July 19, 2013 for discount pricing.

1 Session: $109.00
$119.00 after July 19, 2013
2 Sessions: $179.00 ($89 each session) - 11% Savings
$199.00 after July 19, 2013
3 Sessions: $219.00 ($73 each session) - 26% Savings
$249.00 after July 19, 2013

CONTACT

Elaine Simpson and Kathy Banker
Occupancy Solutions and Lease UP!
ESimpson@OccupancySolutions.com

(800) 865-0948

 

Marketing for Results

This is the second session in the AFFORDABLE HOUSING LEASING AND MARKETING SERIES which is  specifically designed for Affordable Housing professionals who want to improve their leasing and marketing skills and meet the ever-increasing demand of competing with Market Rate communities.  

SESSION CONTENT

WHERE DO I START?Apartment Building
How to identify your target market
 MARKET SURVEY
How  to identify the competition
When and how to update the survey
 MARKETING ON THE SKINNY
Resident Referrals
Curb Appeal
Social Media
Ratings Websites 
Model vs. Vacant vs. "I'm full!"
 OUTREACH MARKETING
Outreach vs. Cold Call - How to build relationships with Agencies and Non-Profit Organizations
Referrals vs. Collaborations
How to create an Outreach Marketing Plan
 TRACKING RESULTS
Tools to track and why it is important
          Print and Internet - Resources that work Target Marketing 
 

This series addresses:

  • Perception vs. Reality - De-Mything Stigmas and Stereotypes of affordable renters,  Communities and Market Environments.
  • How to lease or market a community with multiple programs and mixed target markets  -   Senior, Family, Affordable & Market Rate.
  • How to compete with a market rate community when your rents are the same but amenities are less.
  • How to make a “conscious shift” from ”It’s low income and needs driven so we don’t need to market or lease” to “We need solid marketing  and leasing skills to compete.”
  • How to lease or market without the “fear” of Compliance
  • Have you ever thought or heard?  - “I need a concession” or “It’s the market ” - How to identify the real obstacles.
  • How to identify differences and commonalities between Market Rate and Affordable Housing for leasing, marketing, services and amenities.

MEET THE EXPERTS

Elaine Simpson

 Occupancy Solutions

Elaine Simpson – Owner, Occupancy Solutions 
Affordable Housing Expert
Marketing, Leasing and Training Specialist

 With over 25 years of experience in the multi family industry, Elaine Simpson founded Occupancy Solutions, LLC to provide marketing, leasing and training services for multifamily professionals of market rate, senior and affordable housing communities.  Specializing in the Affordable Housing Industry, Occupancy Solutionsrecognizes  and tailors to the unique marketing and leasing challenges faced by affordable and low income communities.  Using this knowledge and expertise, we assist distressed communities with proven cost effective techniques and strategies to achieve optimal occupancy while realizing ideal rents.  www.OccupancySolutions.com.

 

Kathy Banker

 Lease UP! Logo

Kathy Banker – Owner, Lease UP!
Market Rate Housing Expert
Speaker, Trainer and Marketing Consultant

 Over 25 years of experience and achievements led to the launching of Lease UP!, a full service marketing and leasing company specializing in the multifamily industry. Kathy works with owners and property managers of apartment communities to increase traffic and lease more apartments. As a Multi-Family Marketing and Training Specialist, her areas of expertise are in Marketing, Leasing, Training, Assessments, and Mystery Shops serving the needs of the market rate, affordable and senior housing markets.      www.LeaseUpNow.net