Email Marketing Bootcamp

About this Bootcamp:

In this hands-on workshop you will learn how to create and send an effective email marketing campaign that gets the bottom-line results you’re looking for. You’ll learn and implement the fundamentals to developing professional emails that complement traditional and social media marketing efforts, support your organization’s goals, and strengthen your customer relationships.

What You'll Need:

• A laptop (no tablets)
• A paid Constant Contact Account (not a trial)
• A website and/or access to your logo image
• Login information for your business Facebook page

What You'll Learn:

1. Creating a Strategy

• Match content with contacts
• Take inventory of your assets
• Schedule, promote and adjust using a content calendar

2. How to upload your contacts

• Understanding permission based email
• Importing your current email addresses into constant contact
• Managing and organizing your contact list

3. How to design your first newsletter

• Maintaining brand consistency
• Campaign types
• Choosing the perfect template
• Images and content
• Creating a welcome letter

4. Building your list

• Website form
• Facebook sign up form
• Offline list building (quickview app, scan to join, text to join)

5. Reporting and Analytics

• Breakdown of CTR, click, forwards and conversions

Due to the hands-on nature of this bootcamp, class size is limited and the bootcamp is non-refundable.

Register Now!