Powerful Design- Making a Digital First Impression- Cranston

First impressions matter – so many people research purchase decisions online, that your online presence may be your only shot at winning them over. How are YOU doing with your email outreach? This seminar will help you avoid common mistakes and maximize your emails for powerful impact!

You’ll learn:

Branding beyond the logo – how placement, pictures, even colors can reinforce brand recognition & engagement
Readability – including fonts, white space and single-column design
Images – including sizing, placement, links and more
Sharability – are you going social with your message? Easy tips to encourage more cross-platform engagement

Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the do’s and the don’ts for your own marketing!

BIO: Michelle Girasole

Michelle is a 25-year veteran of the digital marketing arena. An award-winning author, innovator and entrepreneur, Michelle helps small businesses grow using online marketing strategy, PR and events. She teaches a variety of marketing workshops in Rhode Island for Constant Contact, helping business people learn to use the online marketing platform, which she has enjoyed doing since 2003.

Michelle is the co-author of "The Sassy Ladies Toolkit for Startup Businesses” and a graduate of the College of Business at the University of Rhode Island, where she received her BS in Marketing and her MBA. She is the co-founder (with Bob Salvas) of the Momentum Club, a small business growth support group. She is a Girl Scout leader and volleyball coach, and resides in Wickford, RI with her husband, Rich, and two children.