Getting The Most Out of a Tradeshow- NK2

Tradeshows, expos, and conferences represent a great opportunity to sell your products or service, to gather a viable list of future prospects and to network with vendors, prospects and customers. Most companies do not get the most out of these opportunities however. Find out what you should do and maybe what you should stop doing.

Bob Salvas is a marketing consultant, SCORE counselor, and coordinator of 4^th Monday Networking.