We live in a world with too much data and too much skepticism. In that environment, people turn to the opinion of others to sway their buying decisions. Word of mouth is the number one factor affecting purchasing decisions today. With such power, understanding how to get more word of mouth is critical. Get word of mouth working for you.
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Bob Salvas is a business relationship marketing consultant, the coordinator of 4th Monday Networking, and a certified SCORE counselor.
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