Use your Ideal Customer profile more effectively. Gain insight about what to do to cement your existing and prospective Ideal client relationships, increase customer satisfaction, generate more referrals and make your follow-up techniques more effective.

By developing specific methods for retaining customers and then implementing them, you can increase the number of ideal customers you serve as well as champions you create.

By proposing long-term solutions and by creating value for not only your customers, but their customers, you can create sales that insure that you work with customers over extended periods of time (and are not just one-shot sales).